Seedz
AI-powered app that connects students and faculty with nature through personalized garden interactions.
Many students lack accessible, engaging ways to reconnect with nature and support their mental well-being in busy campus environments.
“To bring the calm of nature to every student’s day.”
Project Type
UX Case Study
Duration
Augest 2024 -
December 2024
Role
UI/UX Designer
Motion Designer
Tools
Figma
Adobe Illustrator
Adobe Effect
Overview
Final Solution
Research
Design
Evaluation
Branding
Promo Video
Reflection
Overview
Final Solution
Research
Background Problem
Seedz is an AI-powered app that connects students and faculty with nature through personalized garden interactions, promoting well-being and mindfulness.
OVERVIEW
STRENGTHS
WEAKNESSES
INSTRUCTION
EDUCATION
REWARDS
PERSONALIZATION
AR/VR CAMERA
CONNECTION
Automated indoor plant growth system
Minimal effort, user-friendly
Limited to small indoor environments
Virtual interactive campus green space
Real-time adaptation, sustainability focus
None identified yet (potential development)
Encourages documentation of plant species
Strong community, AI species identification
Limited physical interaction with spaces
Only a virtual experience
Relaxing, fun gameplay
Virtual plant-growing game
Competitive Analysis
NAME
MAJOR
GOALS
PAINPOINTS
NEEDS
Prof. Sarah
Professor of Psychology
Find peaceful moments in nature to recharge between teaching and research responsibilities.
The hectic campus environment makes it difficult to disconnect and recharge. Limited access to quiet green spaces near her office.
A convenient, nearby space where she can relax and enjoy nature, without requiring a lot of time or effort.
46
AGE
Technology Comfort
Interest
I need a quick, peaceful break from the rush of campus life, without traveling far.
NAME
MAJOR
GOALS
PAINPOINTS
NEEDS
Alex
Art and Design
Find a space for relaxation and mindfulness to balance academic stress.
Constantly overwhelmed by coursework, unable to find effective ways to unwind. Limited knowledge about sustainable practices but is interested in wellness.
A quiet, adaptive green space that offers wellness insights, relaxation suggestions, and helps him recharge mentally.
25
AGE
Technology Comfort
Interest
I need a quiet space to unwind from the stress of grad school, but I don’t have the time to figure out where to go.
NAME
MAJOR
GOALS
Technology Comfort
Interest
PAINPOINTS
NEEDS
Mia
Environmental Science
Learn sustainable practices and contribute to environmental conservation efforts on campus.
Limited access to information on practical, campus-specific sustainability efforts. Feels disconnected from nature amidst urban campus life.
A space that educates her on how she can reduce her environmental footprint in everyday life, while allowing her to engage with nature.
22
AGE
I want to make a difference on campus, but I don’t always know how to take action in my everyday life.
Persona
Empathy Map
USER
SAYS
THINKS
DOES
FEELS
"I want to live more sustainably."
"I’m always searching for new ways to reduce my carbon footprint."
"Why isn’t there more information on how to be sustainable on campus?"
"I’m always looking for eco-friendly options."
"I love learning about nature and how to protect it."
Actively participates in environmental clubs.
"It’s hard to find convenient ways to be eco-friendly."
"Am I really making a difference?"
"Am I doing enough to minimize my carbon footprint?"
"What more can I do to live sustainably?"
"I wish I had more time to focus on sustainability."
"How can I encourage others to care about the environment?"
Disconnected from nature while on an urban campus.
Overwhelmed by the amount of information on sustainability.
Frustrated by the lack of campus initiatives.
Anxious about climate change and her role in it.
Empowered when she can make eco-friendly choices.
"I need more information on sustainable practices."
Volunteers for campus clean-up activities.
Seeks out eco-friendly products and practices.
Recycles, composts, and reduces waste whenever possible.
Attends sustainability events on campus.
User Journey Map
value proposition
Revenue Model
For Students and Faculty:
Mental well-being enhancement through nature-based interaction.
Ease of access to an engaging, digital garden experience.
Connection to nature for those with busy, campus-centered lifestyles.
For Universities:
Sustainability education embedded in the app’s actions.
Tracking and reporting on campus-wide sustainability efforts.
Engagement tool for promoting mental health and eco-friendly initiatives.
Partnerships and Sponsorships:
Seedz can feature branded eco-friendly products within the app as rewards or sponsored content.
Event Sponsorships:
Seedz can collaborate with sustainability events like Earth Day campaigns or campus environmental fairs, offering the app as a platform to organize and track participation.
Grants and Funding for Sustainability Initiatives:
Explore grants and funding opportunities from governmental or non-governmental organizations (NGOs) focused on sustainability or mental health.
Business Plan
IA-Information Architecture
Value
Effort
Basic Garden Customization
Exclusive Plant Species in AR
UX testing
Goals & Objectives
Key learnings & metrics
Goals
Assess Ease of Use
Measure Engagement with Core Features
Validate User Satisfaction with the Experience
Identify Pain Points
Test Feature Usability
Objectives
Determine Effectiveness of AI-Garden Interactions
Assess Motivation to Use Sustainability Features
Understand the Appeal of Visual and Design Elements
Measure Impact on Well-Being
Gather Feedback on Next Steps
Feature Ranking
Brand Strategy
Competitor Analysis
Logo
Color
Imagery
Brand Personality
Stylescape
UI System
Final Prototype
Emerging
Pictorial
Wordmark
Residual
Light
Saturated
Muted
Dark
Casual
Illustration
Lifestyle photos
Serious
Nurturing
Innovative
Authentic
Inspiring
Empowering
Making nature accessible to every campus mind, virtually.
Dismiss
Reply
Find
Generate
Picture
Search
Search
Custom Virtual Garden
Unique Plant Community
Plant Finder
AI Plant Generator
Achievement System
Plant your AI-generated creations in a personalized virtual garden! Easily organize and grow your collection in a beautiful digital space. Use AR to bring your garden to life and view it in the real world, right where you are.
Share your virtual plant creations and photos with like-minded enthusiasts! Exchange plant care tips, fun facts, and articles to grow your knowledge while connecting with others who love plants as much as you do.
Discover plants effortlessly with powerful AI tools! Scan, snap, or upload a photo to instantly identify any plant and access detailed information at your fingertips.
Bring plants to life with endless possibilities! Generate real-world plants, with prompts, or recreate plants from photos. Use AR to visualize your plants in the real world.
Earn badges for your plant discoveries and creative milestones! Track your progress, complete fun challenges, and showcase your accomplishments as you grow your collection and skills.
Reflection
01 Enhancing Personalized Experiences
02 Leveraging AR to Drive Exploration
03 Gamification for Long-Term Retention
How might we make the virtual garden feature even more engaging and reflective of users' individual creativity?
Can we add more customization options to increase user satisfaction and retention?
Could AR features be improved to provide a more seamless and immersive experience for users visualizing their plants in real-world spaces?
How can AR help users engage more with their local environment?
Are there more innovative approaches to badges and challenges to keep users motivated?
Can we align rewards with user interests, such as unlocking unique AR plant visuals or special features?
